The Mushroom Pharmacy

Core Concept

Revolving around the prompt "From the ashes", the Mushroom Pharmacy supports a journey towards transformation and self-discovery amidst the chaos of life through the use of psilocybin mushrooms.

Context

Setting in a progressive near future, the brand reflects the zeitgeist of a positive and hopeful vision of society. Where the use of psilocybin mushrooms is a choice for personal growth and wellbeing.

The Mushroom Pharmacy

Core Concept

Revolving around the prompt "From the ashes", the Mushroom Pharmacy supports a journey towards transformation and self-discovery amidst the chaos of life through the use of psilocybin mushrooms.

Context

The Mushroom Pharmacy

Core Concept

Revolving around the prompt "From the ashes", the Mushroom Pharmacy supports a journey towards transformation and self-discovery amidst the chaos of life through the use of psilocybin mushrooms.

Context

Strategy

A cohesive narrative of "A New Awakening". Starting on the logo, where the dot is a button to activate a "psilocybin state". The serif M of The Mushroom Pharmacy transforms itself when the coloured button is active. This narrative is also reflected in the packaging and logo animation.